International Marketing (BUS 242)

Term: 2019-2020 Fall

Faculty

Description

International Marketing examines marketing concepts within the context of the global marketplace. Driven by the key marketing functions identified in the National Marketing Education Standards, serves as a multimedia resource for a one-semester course. Using numerous real-life examples, International Marketing provides industry-specific examples to master international economics, promotion, technology, and professional sales. Topics cover the economic impact of international marketing on local, state, national, and global economies. Students will conduct marketing research to determine an international market need and then develop a plan for an international venture.